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 New Wii Wheel Brings Motion Controls to Nintendo’s Racing Franchise

REDMOND, Wash.–(BUSINESS WIRE)–Since the invention of the automobile, kids have pantomimed driving with pretend steering wheels. Since the dawn of the video game age, people of all ages playing racing games have twisted and turned their controllers to steer their vehicles, even though it had no effect on the action on the screen. Now, Mario Kart^® Wii makes these fantasies a reality and brings a new level of immersion and interaction to video games.

The raucous driving game, which launched Sunday, comes packaged with the Wii Wheel^™ steering wheel accessory that houses the Wii Remote^™ controller and lets players steer just as though they were driving a real car. The accessory has been specifically designed and engineered so that even someone who has never played a video game before can pick up the Wii Wheel and start racing instantly.

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LOS ANGELES, Calif., February 6, 2008 - A must-have Wii™ game for Summer 2008 is on its way! EA’s Casual Entertainment Label today announced BOOM BLOX™, the first game developed in collaboration between EA and director and producer, Steven Spielberg. This high-energy game features over three hundred levels, a variety of activities, a cast of over thirty wacky characters, and an easy-to-use in-game editor that allows players to express their creativity. BOOM BLOX will be available in May 2008 for the Wii™ from Nintendo.

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Game retailer GameStop is looking to expand its consumer base this year by carrying more casual titles on its shelves. Here are excerpts from the report:

“…Management indicated that the company is making progress in broadening its consumer base as videogames move into the mainstream, and there is broad consumer demand for Nintendo platforms (Wii and DS),” said Lazard Capital Markets analyst Colin Sebastian in a note following a recent meeting with GameStop top execs.

With the growing interest in casual console games, driven primarily by the popularity of the Wii and DS, GameStop aims to expand beyond the hardcore audience to achieve maximum sales.

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Here’s the one from Gametrailers:

Here’s what G4TV had to say:

• Burnout: Paradise - Racing, Xbox 360
• Kawasaki Jet Ski - Racing, Wii
• No More Heroes - Action, Wii
• One Piece Unlimited Adventure - Action, Wii
• Mario and Sonic: Olympic Games - Sports,DS
• Endless Ocean - Simulation, Wii
• Pirates of the Burning Sea - MMORPG, PC
• Advance Wars: Days of Ruin - Strategy, DS
• Rail Simulator - Simulation, PC

Read: Gamestop