zeroinitiate - A World of WarCraft Rogue Blog

EDMONTON, Alberta–(BUSINESS WIRE)–Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS), is proud to announce that key retailers across North America will be offering $10 off for all pre-orders of Mass Effect™ for the PC¹, shipping to retailers May 27, 2008 in North America and June 6, 2008 in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at both specialty and online retailers including GameStop, Amazon.com and GoGamer.com.

Gamers who pre-order Mass Effect through the Electronic Arts online store will receive bonus items² from the game Dead Space™, the highly anticipated sci-fi survival horror game by EA, including the first issue of the Dead Space comic book and a Dead Space poster while supplies last.

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Redwood City, CA - February 12, 2008 - Get ready for the next Big Bang this fall! Electronic Arts Inc. (NASDAQ: ERTS) and Maxis today announced that Spore™, the highly anticipated game from the creators of The Sims™, will be available at retailers worldwide the weekend of September 7. Spore will be available for the PC, Macintosh, Nintendo DS™, and mobile phones.

“The wait is almost over,” said Maxis Chief Designer Will Wright. “We’re in our final stages of testing and polish with Spore, and the team at Maxis can’t wait to see the cosmos of content created by the community later this year.”

Spore gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers.

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LOS ANGELES, Calif., February 6, 2008 - A must-have Wii™ game for Summer 2008 is on its way! EA’s Casual Entertainment Label today announced BOOM BLOX™, the first game developed in collaboration between EA and director and producer, Steven Spielberg. This high-energy game features over three hundred levels, a variety of activities, a cast of over thirty wacky characters, and an easy-to-use in-game editor that allows players to express their creativity. BOOM BLOX will be available in May 2008 for the Wii™ from Nintendo.

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BATTLEFIELD HEROES LEADS THE WAY FOR EA’S NEW ‘PLAY 4 FREE’ BUSINESS MODEL

Unique Cartoon Shooter Introduces a New Way to Play Battlefield

Munich, Germany, January 21, 2008 – At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc., (NASDAQ: ERTS) today unveiled Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at www.battlefield-heroes.com this summer, Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

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