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EDMONTON, Alberta–(BUSINESS WIRE)–Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS), is proud to announce that key retailers across North America will be offering $10 off for all pre-orders of Mass Effect™ for the PC¹, shipping to retailers May 27, 2008 in North America and June 6, 2008 in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at both specialty and online retailers including GameStop, Amazon.com and GoGamer.com.

Gamers who pre-order Mass Effect through the Electronic Arts online store will receive bonus items² from the game Dead Space™, the highly anticipated sci-fi survival horror game by EA, including the first issue of the Dead Space comic book and a Dead Space poster while supplies last.

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 New Wii Wheel Brings Motion Controls to Nintendo’s Racing Franchise

REDMOND, Wash.–(BUSINESS WIRE)–Since the invention of the automobile, kids have pantomimed driving with pretend steering wheels. Since the dawn of the video game age, people of all ages playing racing games have twisted and turned their controllers to steer their vehicles, even though it had no effect on the action on the screen. Now, Mario Kart^® Wii makes these fantasies a reality and brings a new level of immersion and interaction to video games.

The raucous driving game, which launched Sunday, comes packaged with the Wii Wheel^™ steering wheel accessory that houses the Wii Remote^™ controller and lets players steer just as though they were driving a real car. The accessory has been specifically designed and engineered so that even someone who has never played a video game before can pick up the Wii Wheel and start racing instantly.

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Hands-on Mobile and Magmic Games Bring the Number-One Selling Mobile Game to BlackBerry Handsets

Game Has Achieved Major Milestones in Mobile Gaming Including 7.5 Million Songs Downloaded in Less Than Six Months
CTIA Wireless 2008

SAN FRANCISCO–(BUSINESS WIRE)–Hands-On Mobile, Inc., the world’s leading developer of connected games and applications, in partnership with Activision, Inc. (NASDAQ:ATVI) today announced that the highly successful Guitar Hero® III Mobile game is now available on BlackBerry® smartphones from Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM).

Published as part of Hands-On Mobile’s exclusive worldwide partnership with Activision, the award winning Guitar Hero III Mobile game maintains the same high quality gameplay experience that fans around the world have embraced with the Guitar Hero® console games. Already breaking mobile game records on two of the largest U.S. operators, the game will be available on the nation’s top four mobile carriers by April 2008.

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The Expansion Pack to 2007’s Best-Selling RTS¹ Features More Missions, More Factions, More Units and Most Importantly More Kane!

LOS ANGELES–(BUSINESS WIRE)–The Messiah has risen again! Electronic Arts Inc. (NASDAQ:ERTS) announced today that Command & Conquer™ 3: Kane’s Wrath has shipped to retail outlets in North America and Europe for the PC. The expansion pack to last year’s award-winning² real-time strategy game Command & Conquer 3 Tiberium Wars™, Command & Conquer 3: Kane’s Wrath introduces a new, hand-crafted campaign spanning two decades of Tiberium lore, six sub-factions and game-changing epic units to the Command & Conquer universe. And gamers who purchase Command & Conquer 3: Kane’s Wrath or the Command & Conquer 3 Limited Collection will also receive an exclusive key to the Command & Conquer™ Red Alert™ 3 beta starting this summer.

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D3Publisher of America Reveals New Expansion Pack for Critically Acclaimed Puzzle Quest: Challenge of the Warlords on Xbox LIVE Arcade

D3PA and Developer Infinite Interactive Call on Fans to Name New Addition to Puzzle Quest Universe at www.puzzle-quest.com

LOS ANGELES–(BUSINESS WIRE)–D3Publisher of America, Inc. (D3PA) today revealed a robust new expansion pack for critically acclaimed Puzzle Quest: Challenge of the Warlords™ for Xbox LIVE® Arcade. Code-named “Puzzle Quest: 1.5” internally to reflect its tremendous amount of content, the expansion pack includes four new Hero professions, scores of new spells to cast and items to collect, challenging new quests, monsters and bosses and much more including the introduction of a new archenemy, Antharg, the Lord of Plague. D3PA and Infinite Interactive ask the devoted fan base to leave their mark on the Puzzle Quest universe by submitting game title suggestions to www.puzzle-quest.com starting at noon PDT Monday, March 17 and ending at noon PDT, Friday, March 21. The winning game title and two runners-up will be announced on April 2. The soon-to-be-named expansion pack will be available for play as an addition to Puzzle Quest: Challenge of the Warlords for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft in spring 2008.

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Fight Along Side Your Team-mate to Become the Deadliest Two-man Military Outfit a Government Can Buy

Montreal, Canada, March 5, 2008 - Never go into battle alone! The highly anticipated 3rd person co-op shooter from EA Montreal has arrived. Electronic Arts Inc (NASDAQ:ERTS) today announced that ARMY OF TWO™ has shipped to retail stores. The game will be on retail shelves on March 7 in North America and Europe. Launching on the PLAYSTATION®3 computer entertainment system and Xbox 360™ videogame and entertainment system, ARMY OF TWO is a brand new action experience that throws gamers into hot spots ripped from today’s headlines.

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D3PUBLISHER OF AMERICA AND INFINITE INTERACTIVE
ANNOUNCE A CAPTIVATING NEW ODYSSEY TO CONQUER
WITH BRAND NEW VIDEOGAME PUZZLE QUEST: GALACTRIX!

LOS ANGELES—February 25, 2008—Thrilling casual and hardcore gamers alike with the announcement, D3Publisher of America, Inc. and Infinite Interactive Pty. Ltd. today confirmed their partnership for the development of brand new videogame Puzzle Quest: Galactrix, a rich new addition to the beloved Puzzle Quest universe. The game incorporates a powerful blend of casual and hardcore gameplay elements, similar to those adored by fans of the critically acclaimed Puzzle Quest: Challenge of the Warlords, into an all-new futuristic, science-fiction setting. Puzzle Quest: Galactrix is scheduled for release in Fall 2008.

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Epic Collaboration Creates First Music-Based Game to Feature One Band Free Download of ”Dream On” Offered to Commemorate Alliance

SANTA MONICA, Calif., Feb 15, 2008 (BUSINESS WIRE) — Fire up the fret board, crank the amp to 11 and get ready to rock this way with Activision, Inc.’s (Nasdaq:ATVI) Guitar Hero(R): Aerosmith(R), the first game built around the legendary music of America’s Greatest Rock ‘N Roll Band: Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer. Slated for release this June, this latest installment from the franchise with the #1 best-selling video game in 2007, puts players in the shoes of Perry (guitar), Whitford (guitar) and Hamilton (bass), as they rock out alongside frontman Tyler and drummer Kramer. Gamers will experience Aerosmith’s GRAMMY(R) winning career, from their first gig to becoming rock royalty, in a way that no other entertainment vehicle offers.

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For more information, contact:

Holly Rockwood, Director of Corporate Communications, EA
Matt Atwood, Senior Public Relations Manager, BioWare
Erik Einsiedel, PR Coordinator, BioWare

Award-Winning Epic Will Be Published By EA

Redwood City, Calif. (February 12, 2008) - Leading video game developer, BioWare™, an Electronic Arts Inc. (NASDAQ: ERTS) company, has announced that the award-winning space epic Mass Effect™ will be released for the PC in May 2008. Published by EA and re-designed for the PC, Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colorful species, Mass Effect delivers a truly compelling storyline.

Optimized for the PC, Mass Effect for the PC incorporates the following features:

• Optimized controls designed specifically for the PC.
• High resolution visuals – Mass Effect for the PC features highly detailed textures, characters and environments.
• Fully customizable controls – PC gamers can re-map the control scheme any way they like.
• Run & Gun Control – Players can assign biotic powers or skills to ‘hot keys’ allowing them to play Mass Effect with a heavier focus on action.
• New decryption mini-game.
• New inventory screen GUI and functionality – The enhanced inventory system makes it easier for players to equip and modify their weapons and armor.

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Redwood City, CA - February 12, 2008 - Get ready for the next Big Bang this fall! Electronic Arts Inc. (NASDAQ: ERTS) and Maxis today announced that Spore™, the highly anticipated game from the creators of The Sims™, will be available at retailers worldwide the weekend of September 7. Spore will be available for the PC, Macintosh, Nintendo DS™, and mobile phones.

“The wait is almost over,” said Maxis Chief Designer Will Wright. “We’re in our final stages of testing and polish with Spore, and the team at Maxis can’t wait to see the cosmos of content created by the community later this year.”

Spore gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers.

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